Clean labeling refers to the practice of clearly and accurately listing all ingredients used in a food product on its packaging. This allows consumers to easily understand what is in their food and make informed decisions about what they choose to eat. Bucket of Bread prides itself on using clean ingredients and labeling.
Using certified organic ingredients and avoiding preservatives are two key aspects of clean labeling. Organic farmers provide ingredients grown without the use of synthetic pesticides and fertilizers. Unnatural methods and chemicals can harm the environment and human health. In addition, organic farming practices often prioritize soil health and biodiversity, which can have positive long-term effects on the environment.
Preservatives extend the shelf life of food products. Most consider natural alternative preservatives, like vinegar or citric acid, generally safe. Science shows other added preservatives have links to negative health effects. For example, the preservative sodium benzoate has been shown to cause DNA damage in cells and has been linked to the development of cancer. Sodium benzoate is a common food preservative and a mold inhibitor. It is most effective in low acid foods and beverages and baked goods such as breads, cakes, pies, tortillas and many others.
By using organic ingredients and avoiding preservatives, Bucket of Bread can offer products that are healthier for both people and the planet. Consumers who prioritize clean labeling are often looking for healthier, more natural options, and by offering these types of products, Bucket of Bread can appeal to this growing market.
In addition to being healthier, cleanly labeled products can also be more transparent and trustworthy. When consumers know exactly what is in their food, they can feel more confident in their purchasing decisions and be more likely to support companies like Bucket of Bread that are transparent about their ingredients.
Overall, clean labeling is a positive trend in the food industry that can benefit both consumers and the environment. By using organic ingredients and avoiding preservatives, Bucket of Bread and the growing number of other businesses can offer healthier, more natural options that are better for people and the planet.